How to increase the efficiency of your participation in Securika Moscow 2024
Learn how paid and free exhibition promotion opportunities can help you find new clients and business partners.
Participation in an industry exhibition can be an important tool that helps solving a number of specific business challenges. In order to achieve even greater effect, participants can turn to additional advertising and sponsorship opportunities at the exhibition.
The exhibition team takes a responsible approach to promotion for each participant, so businesses of any size can expand the potential of its stand and attract more visitors.
Why do participants need additional marketing opportunities?
Getting various advertising opportunities at Securika Moscow 2024 will allow you to:
- increase your brand awareness among the target audience;
- attract the maximum number of visitors to your stand;
- stand out among competitors;
- promote your products well before the exhibition opening, on the exhibition venue and after its closing.
Full list of advertising opportunities here >>
A printed Exhibition Guidebook is an important resource for any visitor. It helps you navigate the venue, and features the exhibition plan, list of participants, business program schedule, etc. You can also place your advertisement in the Guidebook.
Banners. Indoor and outdoor advertising
You can start interacting with the target audience long before the exhibition opens.
Banners on the official exhibition website will help you announce your participation and share important information. Placed on banners, your company's key messages will be seen by thousands of the website visitors. It's worth noting that over 133 thousand unique visitors checked out the Securika Moscow website from May 2022 to April 2023.
Another effective promotion tool is advertising structures in the foyer and on the street territory of the Crocus Expo IEC. You can place information about your company on promo lightboxes, columns, floor stickers, billboards, etc.
Renting a hall as part of the business program
At Securika Moscow, exhibitors have the opportunity to organize their own seminar or conference, and thereby confirm their expertise to potential clients and partners.
The organizer posts information about scheduled business events on the exhibition website, in printed materials, emailing, etc. Presentations are published only with the permission of the presenters themselves.
Another important event worth noting is the annual competition “Best Innovative Product”. It is designed to highlight cutting-edge achievements in the security industry, as well as to acknowledge qualitative improvements in existing products on the market. The selection of leaders is based on the opinions of recognized market professionals. All competition winners receive an undeniable advantage over their competitors, and the industry experts show more interest in such companies.
Free advertising opportunities
The Securika Moscow exhibition also offers participants free opportunities to promote their brands, such as posting news on the official website, exhibition participant banners for placement on the participant’s website and in the electronic signature, promotional codes to attract clients and partners to the exhibition. Learn more here >>
You can learn more and request additional advertising opportunities from the exhibition organizers.