Securika Moscow visitors: business profile and product focus
Almost 20,000 specialists got acquainted with the exhibition of security and fire safety equipment and technology.
The exhibition visitors are the target audience of manufacturers and suppliers of equipment and technologies for video surveillance, access control, alarm and public address, perimeter security, fire protection, building automation and Smart Home systems.
Securika Moscow 2023 attended by 15% more than the previous year. Over 19,000 specialists from 79 Russian regions and 27 countries gathered in one place to find the required business solutions there.
Securika Moscow is visited by experienced industry experts
Securika Moscow is visited by managers and specialists of enterprises every year.
In 2023, the majority of visitors are security system installers (31%) and end customers from various industries (26%).
Also, the highest interest in the equipment and technologies presented at the exhibition was shown by the visitors involved in the following areas:
They looked for the solutions and technologies essential for their work and business at the exhibition site.
Visitors of Securika Moscow — managers and business owners
Not only specialists with significant work experience visit the exhibition. Most of the visitors to Securika Moscow 2023 (63%) are company managers/owners, deputy managers or heads of departments/groups.
Business negotiations at the exhibition are effective — 93% of Securika Moscow visitors are involved in making purchasing decisions for their companies.
Thousands of visitors plan to purchase equipment at the exhibition
According to 2023 survey data, over 14,000 specialists (72%) attended the exhibition to find new products and services, and planned to purchase equipment and materials for their companies.
The top three most in-demand equipment items included:
- Video surveillance systems (68%),
- Access control systems (62%),
- Burglar alarm systems (55%).
The following equipment types are next:
- Fire alarm systems (49%)
- Integrated security systems (44%)
- Perimeter guard systems (41%)
- Smart House systems (39%)
- Fire extinguishing equipment and systems (37%)
- Electrical equipment (33%)
- Information security (26%)
- Theft detection systems (19%)
- Search and screening equipment (16%)
- Occupational health and safety, PPE (12%)
- Safes, locks, and vaults (12%)
Security systems industry experts believe that Securika Moscow is an opportunity to buy everything they need at one site. As a result, 56% of visitors found new suppliers and business partners in 2023.
Results of Securika Moscow 2023 >>>