5 reasons why you should become an exhibitor at Securika Moscow 2025

Securika Moscow offers new clients and business partners, in-depth market trend analysis, and the opportunity to expand your business into new territories.

The past year proved to be an unpredictable one for the domestic security systems market, with results that completely disproved the forecasts. Despite expectations of a probable decline due to the departure of a number of major players, the market demonstrated robust growth, including in new segments.

The expanding market for security systems in Russia presents a multitude of opportunities for industry participants. It is crucial for representatives of the industry to expand their operations, identify new business partners and disseminate their offerings to the widest possible audience. This is a key objective for both new companies and market leaders.

Securika Moscow is the leading platform for the realisation of these and other tasks on an annual basis. This is Russia's largest exhibition of technical means of protection and equipment for security and fire protection.

How participation in Securika Moscow is good for business: five opportunities for growth

1. Find new customers.

Securika Moscow 2024 welcomed 20,379 professionals, representing a high-quality target audience. According to exhibitors, 72% of event attendees were potential clients or partners for business development.

2. Increase sales volumes.

The exhibition format enables the clear presentation of equipment while facilitating personal contact with potential customers, increasing the likelihood of a successful deal. According to a survey of visitors, 93% are influenced in their purchasing decisions by products presented at the exhibition, with 38% willing to spend between RUB 20 million and more than RUB 50 million to purchase equipment during the exhibition days.

3. Expand to new markets.

The exhibition attracted specialists from 81 regions of Russia and 22 countries worldwide. This diverse geographical representation will facilitate expansion into new sales markets and the development of new sales channels.

4. Gain a competitive edge.

Securika Moscow 2024 saw the participation of over 310 Russian and international companies from 8 countries. Additionally, representatives of manufacturers from Belarus, Kazakhstan, China, South Korea, Turkey and Taiwan were present at the exhibition.

5. Fully immerse yourself in the industry.

In just a few days, your company will not only be able to solve its business tasks, but also gain valuable insights into the latest industry trends from leading market experts at our business programme events. In 2024, Securika Moscow hosted 17 events with 127 speakers for an audience of almost 2,500 attendees.