Securika Moscow Visitor Profile

Explore the audience profile and maximise your success by securing a stand at Securika 2025.

Every spring, Securika Moscow becomes the premier gathering for security industry professionals. Russian and international manufacturers of security equipment and technologies participate in the exhibition to negotiate with buyers, forge new contracts, expand their market reach, and connect with potential customers among the attendees. But who exactly attends Securika Moscow?

In 2024, Securika Moscow, the largest event in Russia for technical security and fire protection equipment, attracted 20,379 specialists from 22 countries and 81 regions of Russia.

According to the latest report, 94% of targeted visitors attended to discover new services and equipment, and 72% of exhibitors successfully acquired new customers by the end of the event.

Global Reach of Security Industry Professionals

One of the key strengths of Securika Moscow is its diverse and extensive geographical reach. In the last event, 64% of visitors were from Moscow and the surrounding region, 33% represented various regions across Russia, and 3% were international attendees.

High-Potential Buyers

Securika Moscow attracts representatives from companies with significant purchasing power, ensuring a valuable audience of decision-makers and specialists ready to invest in new security solutions. Our visitors are from companies of the following sectors:

• For the provision of security system installation services (31%);
• End customers (26%);
• Wholesale and retail trade in security goods (17%);
• Activities related to the production and provision of fire protection services (15%);
• Security activities (5%);
• Providing information security services (4%).

All of them hold different positions in their companies. The exhibition is attended by company managers (21%), heads of departments/groups (11%), deputy heads of companies (30%), individual entrepreneurs (2%).

Securika Moscow visitors are interested in the following product categories:

High-Quality Target Audience

Securika Moscow consistently attracts a high-quality audience, with 47% of attendees being unique visitors experiencing the event for the first time. Notably, the exhibition draws representatives from all EAEU member countries, including Armenia, Belarus, Kazakhstan, and the Kyrgyz Republic.

Additionally, 38% of visitors have procurement budgets ranging from 20 million to over 50 million rubles, and 93% play a key role in their companies' purchasing decisions based on their experiences at the exhibition.

Also among the visitors of Securika Moscow exhibition were more than 3,000 end customers, who are representatives of the largest companies, such as:

The 30th International exhibition of technical means of protection and equipment for security and fire protection Securika Moscow will be held from 23 to 25 April 2025 in Crocus Expo IEC.