Exhibitors feedback
IDIS Benelux
Securika is impressive. With the audience that is coming at the exhibition, you see, that is all market related audience. It is a good appoint, with the right questions, right problems, searching for right solutions — that absolutly what we need. — Karlo Kuijer CEO, IDIS Benelux
UNIVIEW
Russian market — is a very important market globaly. And this exhibition is the biggest and the most important here — not only for the Russia, but also different countries surrounding Russia. It is a good chance to have a face to face contact discussian with different customers from all the different countries here. — Aaron Jao Marketing Director, UNIVIEW
NSC Sicherheitstechnik GmbH — Germany
We’ve returned every year for the last 5 years because we find it a useful exercise to introduce our brand into the market and also to find potential partners, distributers, partners which could help us further develop our sales in the country. — Alexander Bartling, Business Development Manager, NSC Sicherheitstechnik
Rapidrop — UK
Construction is big out here, there’s definitely potential. We met many installers and end users this year. They see value in UK manufactured products. We feel optimistic about the next few years — Securika is the place to be for fire sprinklers! — Martyn Willimer, Sales Director, Rapidrop
Gottschlich — Austria
We’re promoting our turn styles and sensor gates, manufactured in Austria. it’s our second year here on Securika with a much bigger stand. Last year was a big success for us we got almost all of the stadiums for the world soccer championships this summer. This year we have met a lot of people, a lot of appointments including regional government which has gone really well for us. Russia is a big country, not like Austria, so there’s a lot of projects throughout the whole country that are in need for high quality products. — Michael Wotke, Marketing and Acquistion,, Gotschlich
Amaryllo — Netherlands (Video)
One of the benefits of this market is it is an emerging market that is very receptive to new technology. We’ve noticed a real demand for new video technologies and there’s a real appreciation for international brands. We came the first year to meet distributors to launch into Russia. The second year we want better penetration into the market and have introduced more of our product range. — Ahmed Hemissi, Assistant Manager, Amaryllo
Panasonic — Global
Securika is the main security exhibition in Russia. It’s a place for new partnerships and relationships, developing relationships and presenting of our new equipment. It’s also good for our image. The show has been successful, we have met many people, many visitors from different regions of Russia, different regions of CIS, it’s a very good opportunity for developing our business. — Oleg Ulyanov, Development Manager, Panasonic
Honeywell — USA
We’ve had a great show, we’ve met lots of new customers and new prospects, the exhibition has been very crowded! The situation in Russia is changing, there is more need and more demand from Russian businesses now for alarms. We are optimistic, we definitely expect growth from the market over the next 3 years. — Daria Zvyagiha, Marketing Communications, Honeywell
Ajax — US
We are back after a successful first year where we signed main distributors and have now opened our own company and warehouse in Russia — all within the space of a year due to contacts we met at Securika! We had much more leads than we expected this year and good insight into how to adapt our products further for the Russian market — Valentine Hrytsenko, Chief Marketing Officer, Ajax
Videotec Spa — Italy
Securika is the most important exhibition for Russia and the CIS. It’s an essential brand marketing exercise but we’re also looking to meet new integrators and existing partners. 2018 has been successful for us. — Alessandro Franchini, Marketing & Communications Manager, Videotec S.p.A.
DoorBird — Germany
It’s our first time that we are at an exhibition in Russia. Lots of good installers are coming by who are already familiar with IP technology and are really keen to work together. It’s very positive. The feedback we are getting is the Russian market associates Germany with high quality products and good technology. It’s the only place to be to meet the Russian security market. — Sascha Keller, CEO, Doorbird
Assa Abloy — Germany
This exhibition is the most important for us in the Russian security market. We exhibit for PR, brand awareness and to showcase our enw products. — Egor Karelin, Sales Manager, Assa Abloy
BAS-IP — UK
Securika is a very successful show, very interesting for us as IP solutions is a growing market in Russia. It’s the biggest exhibition in CIS countries, so we must be here and will be in future. — Yaroslav Budnichenko, BAS-IP
Axis Communications
This is the only trade show we take part in in Eastern Europe, it’s the only platform to meet new and existing customers. — Irina Källberg Rönning, Marketing, Axis Communications AB
QTECH
Securika / MIPS-2018 is the main industrial exhibition of the Russian security systems segment. Participants of this exhibition have a chance not only to establish and promote Company’s positive image in the market, and also to present new products of interest. For us, this exhibition is the first and very productive experience. For four days our team have conducted more then hundred of meetings and negotiations with the major players of the Russian security systems market. It is pleasant to realize that all those meetings and negotiations took place in warm and homely atmosphere. Our actual partners shared their suggestions resulting of practical use of QTECH equipment. Our potential partners discussed in detail situation in the regions, and representatives of the governmental customers focused on the need to follow the trends set by the last governmental decrees. It should be noted that general level of the visitors is significantly higher this year: the target audience prevail, and the purely technical questions are put before our specialists attending the stand. Majority of those questions were answered at the spot, thanks to the option for testing equipment provided at the stand. I express particular gratitude to all the visitors of our stand, either in my own name or in the name of QTECH Company, in particular, for sharing their experiences and discussing the regional market conditions in a well-argued manner, and also for spending their time for negotiations, of coarse. — Aleksey Gabbazov, Head of CCTV discipline of QTECH
Louis+
Comparing to the previous years, this year the exhibition reached the executive level, considering organization and layout of the stands. We extended our exhibition area by 20%, thus exposition coverage was extended considerably as well. We are going to enhance performance of participation in Securika Moscow exhibition even more, as we see positive development of the exhibition and active involvement of the exhibitors and the visitors. Organizers keep developing the business agenda as well, automating organizational processes and deploying up-to-date marketing instruments, for instance, tools for visitors counting. — Nadezhda Kitova, Head of Marketing Department of Louis+
ITV | AxxonSoft
Securika is the major annual event in our Russian market. This exhibition causes public outcry. Professionals from all over Russia come here to see the up-to-date inventions and developments. As flagship of our segment, we consider Securika as the key large-scale event. I am very proud for the organisers and feel grateful for their making this exhibition even more interesting and intense every year — Andrey Khristoforov, Financial Director of ITV | AxxonSoft
IPDROM
As usual, Securika Exhibition features the excellent organization and huge stream of interested visitors. This year we have enlarged pool of our partners and become the distributor of Grundig Security. The best examples of equipment of this company were presented at our stand. IPDROM keeps expanding and straightening its position in the market, year by year. Results of this expansion are visible either in course of our routine operations or at official events and functions, as our stand attracts more and more visitors, and our partners confide in us and offer new options for cooperation. We are satisfied with results of the last year and plan to present even more interesting options at Securika Moscow the next year. — Askerbie Ivanov, CEO of IPDROM
Firma Ogneborets LLC
This exhibition improves every year, in terms of the target audience. Specialists we are interested, i.e. designers and installation personnel, visit the exhibition. For us, this is the major exhibition, so we can skip all others." — Aleksandr Arkhipov, Manager of Firma Ogneborets LLC
PozhTekhnika Group
This is a flagship exhibition of the market. That’s why we used to participate in it. All Russian manufacturers are presented here. Maximal number of visitors come to this exhibition from different regions. We have a chance to present our achievements not only before the visitors, but also before the exhibitors, our colleagues and competitors. The exhibition takes three halls, where massive amount of equipment is presented. People can find out and select not only automatics, but also fire-fighting systems. At this, they have the list of vendors. They pass through and check-in, so we can see who’s present, who’s not present. Thus, it is very important for us to present here. — Oksana Kotova, Director of Business Development of PozhTekhnika Group
COMINFO
This exhibition gives a highly positive impression. This is the right venue where one can surely meet our potential customers. In 2018, our company participates in this exhibition for the second time. We would like to note that comparing to the previous year, the visitors of the exhibition are much more numerous. Business agenda is of great interest, our engineers visited many events of interest. Certainly, we highly value opinions of the market trend setters. — Natalia Chudinovskikh, Marketing Manager of COMINFO
HID Global
HID Global has been participating in this exhibition for 15 years, and is going to continue this tradition. In our sense, Securika Moscow is the major exhibition in Russia. The organizers always succeed in keeping the event attractive. Share of the customers proficient in equipment-related issues, constantly increases. In general, this exhibition is promising and challenging. The exhibition is a place where really interested professionals and key market players coming from all over Russia and from abroad are concentrated. — Sergey Gordeev, Regional Sales Manager for Russia and CIS, HID Global
